Cosmopolitan is up 12.6 percent in March with 130 ad pages, its biggest in five years. It will be editor in chief Joanna Coles’s first full issue, which includes some editorial content and design tweaks.
Coles also plans to infuse the Cosmo brand with her high fashion bona fides, which, judging from its March covers—three versions are being produced, featuring Miley Cyrus and styled by Rachel Zoe wearing Marc Jacobs, Christian Dior, and Roberto Cavalli—is off to a good start. (At the same time, Coles is giving a nod to the magazine’s heritage: The photo featuring Cyrus in a Dior gown is meant to pay homage to legendary editor Helen Gurley Brown’s original covers, Coles said.)
Source: adweek & anythingdiz